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KeynoteThe fascinating story of how a budget classical record label became the leading provider of classical music and the man behind its success.DescriptionIn 1987, a budget classical record label was started in Hong Kong by Klaus Heymann, a German businessman who loved classical music. Swiftly, it gained a world wide reputation for reliable new digital recordings of the classics at a remarkably low price. Despite opposition from the classical record establishment, it grew at a remarkable pace, and soon expanded into opera, early music, contemporary music and specialist repertoire so that it became appreciated by specialist collectors as well as the general music lover. It is now the leading provider of classical music and as an innovator in digital delivery. At the heart of Naxos is one man: Klaus Heymann. The combination of his broad knowledge of classical music and his acute business acumen has enabled him to build the most varied classical music label in the world, but also the most effective distribution network to ensure that his recordings are available everywhere. This fascinating story explains how it happened, how a one-time tennis coach in Frankfurt became a classical recording mogul in Hong Kong and how, at the age of 75, he still holds the reins as firmly as ever.Sales PointsReviewsAuthor BiographyNicolas Soames is a former classical music and judo journalist. For the past 18 years, he has run Naxos AudioBooks, the award-winning label with a particularly reputation for its spoken word recordings of literary classics from Homer and Dante to James Joyce and Haruki Murakami.Advertising & Promotions* Coverage anticipated in national newspapers and music journals. * Specialist classical music journals and Classic FM. A unique insight into the workings of a classical record label and the way the classical record business works Features interviews with major conductors, soloists and composers including Marin Alsop, John Corigliano and Sir Peter Maxwell Davies Publication will coincide with the 25th anniversary of the company Will appeal to both classical music fans and those interested in business 'Naxos has become without doubt the world's favourite classical label . . . In the history of the gramophone, no company has more thoroughly overturned the classical record business . . . It has built its reputation on value and reliability' - BBC Music Magazine 'Naxos has combined imaginative A&R with its philosophy of offering great music at affordable prices. Which all makes for a winning combination - classical music enthusiasts can't really go wrong!' - Gramophone 'It's all happening on Naxos, the voracious budget label that dispatches repertory by the trunkload' - The New York Times 'The most significant record industry development of the nineties [was] the landslide success of the budget-priced Naxos label' - BBC Music Magazine
Item number 9780749956899
Barcode 9780749956899
Release date 9/1/2012
Category Unclassified
Media type BOOK
Number of units 1
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